Whitlock Consulting

"Code is read 7x more than it is written". - programming adage

Creating high quality software isn't easy. From the users perspective it is hard to tell clean well documented maintainable code from poor low quality code. That is before feature requests, bug fixes, and security holes are patched. Soon low quality code is unmaintainable and expensive to change.

One may hear "it's time to rewrite". This should be avoided at all costs. Software is organic, and in constant flux. Rewriting poor code is akin to uprooting an vineyard and replanting. You will wait 7 years to bear equivalent fruit. That is untenable in the web connected world.

So choose your devlopers wisely, those who have mastered the art of best development practices will take your projects further for less money and lower risk in the long run.

Software is amorphous. Like a thought or idea it has neither shape nor form. It is the job of the developer to take an idea or process and turn it into a virtual factory, productive for its owners.

You the client have a vision. The developer listens to the vision, reads about the vision, and implements your vision. Without clear and effective communication, this can fail, costing time and money.